Elsa Madrolle is General Manager, International for CoolBitX, Ltd., where Elsa is responsible for the expansion of CoolBitX’s business outside the APAC region. Prior to this appointment, she held several roles at leading derivatives exchange CME Group, most recently as Head of EMEA and Asia-Pacific Buyside Client Development & Sales. Previously, Elsa held senior business development roles at JPMorgan and Deutsche Bank. She also holds a Chartered Alternative Investment Analyst designation. Her extensive experience in both the traditional and blockchain markets gives her a competitive advantage when bridging the gap between innovative technology and traditional finance.