Jim Duffy

CEO
Tracr (De Beers Group)

Jim has been transforming industries using the latest digital technology since the Internet began.

During his time at BNP Paribas he helped revolutionise markets via digital connectivity and solve the data and analytics challenges required to programmatically trade. Jim was awarded the Data Architect of the Year from Oracle Corporation twice for work on the globally distributed cross asset class real-time data analytics platform he created.

While at MongoDB, Jim worked with Fortune 100 enterprises in finance and beyond to catalyse their digital transformation using similar distributed data architectures. This helped lead to the successful IPO of MDB in 2017, now a rapidly growing >$10Bn valued Nasdaq listed data brand.

Jim’s interest in the crypto space before the first bitcoin halving led to an early understanding of the transformative capabilities of distributed ledger technology.

With these experiences Jim is now leading Tracr, a connected value chain platform that uses digital assets to provide unparalleled Trust in how an industry operates. Tracr leverages Blockchain, Artificial Intelligence and IoT to connect and industry’s physical processes to a digital platform that masters its data to facilitate business interactions and tell consumers the sustainability stories of the products they buy.

Tracr is at the forefront of the Industry 4.0 transformation that is redefining how businesses interoperate and communicate with their end consumers at the moment that Trust has never been more important.